Back to Glow Guide
Beauty Trends We’re Eyeing in 2024

Beauty Trends We’re Eyeing in 2024

Beauty Trends We’re Eyeing in 2024

2024 is the future, and we’re exploring the innovation that’s emerging in the beauty world this lap around the sun.

skincare moisturizer

*picture sourced from Getty Images*

Last time we spoke about the landscape of the beauty industry, we kept things sustainable. Tastemakers and influencers are gagging over new products, styles, and routines daily, and things are no different this year. The beauty industry is expected to generate $640.20 billion in 2024, growing at a rate of 3.33% (Statista). Got your coin ready for what’s to come? Your favorite brands are promising a thrilling journey of self-expression, innovation, and bold statements for every style and aesthetic. We’re always staying on top of our game, so here are a few of our predictions of the beauty trends you can expect this year.


Eco-Friendly Beauty Rituals

We’ve previously mentioned how 64 percent of consumers are looking for sustainability with their beauty products. Beauty fanatics everywhere are embracing eco-conscious practices, and sustainability is more important than ever before. From recyclable packaging to cruelty-free formulations, consumers are seeking products that not only enhance their beauty but also contribute to a healthier planet. Not to brag, but we’re glad we’ve been staying ahead of the curve.  


Tech-Infused Skincare

We’ve said it once, and we’ll say it again – the future is here! The intersection of beauty and technology continues to redefine skincare and beauty routines. Smart beauty devices, augmented reality skincare consultations, and personalized apps are becoming integral parts of the modern beauty regimen, providing tailored solutions for individual needs. We predict we’ll see these gadgets normalized just a tad bit more this calendar year.



Say goodbye to your typical 12-step routine because less is more in 2024! We love a good glam, but signs are showing that we are taking a departure from heavy makeup and going for a more natural and minimal approach to beauty. Skinmalism prioritizes embracing your unique features by focusing on skincare. Think skin tints, no-lash looks, and a more curated skin routine.


Introducing Body Serums

The streets are raving over the insurgence of body serums entering the market. The combination of targeted skincare benefits, efficient absorption, and a luxurious experience has propelled the rise of body serums in the beauty and skincare industry. It’s safe to say the minimalist girlies are up!



Chrome is the new black! Following the release of Queen Beyonce’s imaginative and sonically fluid album Renaissance, we’ve seen a new era of chrome (specifically silver). Metallics are taking over to create a bold and futuristic look that will make you stand out in any room. We began to see its rise around SS22, and it’s safe to say the shiny look is here to stay.



We’re saying yes to pastels, satin, pearls, and iridescent finishes! Truth be told, the world is still gagged at Halle Bailey’s performance in Disney’s live-action The Little Mermaid. That said, mermaid-core will continue to pervade the socials. This year, we’re embracing dewy and hydrated skin with long hair that gives a ‘wet’ look. Don’t forget the blue to really capture the underwater world!


Viral Beauty Community

The rise of virtual beauty communities continues to reshape the way we connect with beauty enthusiasts worldwide. From online tutorials to virtual product launches, these communities provide a space for sharing tips, tricks, and the latest beauty finds. Get your algorithm engaged now by following hashtags and brands that you may love or be inspired by. There’s room for everyone!


True beauty lies in your unique expression and confidence. Whether you're a skincare aficionado, a makeup maven, or someone exploring beauty for the first time, let this year be a canvas for your personal masterpiece. 2024 already looks promising, and some of your favorite brands are dominating the space with innovation. What are you looking forward to seeing this year in the realm of beauty? Stay tuned with us here at Ornami to see what we have in store!